Is this the future of shopping?

If the malls are slowly on the way out (see blog post Death of the mall), then what's the next big thing in shopping? 

How about a point-and-shoot app for your phone that allows you to instantly find your most coveted items online...and then purchase them! 

Welcome to the future. Amazon recently announced that they have created an app to do exactly that. Point. Shoot. Purchase.

Firefly, the app, is available on Amazon's new Fire Phone through a dedicated button. The premise is this: when you see something you want, use Firefly to take a photo of the bar-code and purchase the item(s) on Amazon when they appear on the screen. But, it doesn't stop there. You can use Firefly's audio-recognition capabilities to pinpoint specific music, TV shows and movies. The app can even narrow a TV show down to not only a specific episode but the scene it can hear. The point of this feature is that you can be directed to purchase the episode or season of the TV show you inquired about. Same goes for music, you'll be directed to digital downloads. 

This blog isn't about whether or not you'd give up your iPhone or Android for the Amazon Fire Phone with Firefly. It's an example of the direction society is moving with consuming. Online shopping is pretty easy, but someone at Amazon decided that it should be easier.

How long before Amazon's competitors announce something similar? We'd be surprised if Apple and Google didn't introduce an idea related to this for their phones soon.  

There are other apps, though not as sophisticated as Firefly, offering a similar experience to their users.They seem to be predominantly found in the fashion industry.  

Asap54 is a popular one. If you see a celebrity in a magazine wearing a skirt you love then simply take a photo of the skirt and the app will try to match it. You'll either be given the exact match from the retailer who sells it, or a few similar items that you can choose from. It also lets you take photos of items you own to help find matching accessories. It's pretty neat! You can't purchase directly from the app but it acts as a gateway to the retailer.

Slyce is a Canadian company about to launch. According to their website, "Slyce is revolutionizing retail and consumer engagement by allowing shoppers to search for and purchase the things they want simply by snapping a photo with their smartphone or scanning and image on their desktop." It's exciting to hear that this company is in a few cities across Canada and getting lots of attention in the media! If their website is any indication of how good their app will be, it's looking pretty exciting!  

These are just a couple examples showcasing a new way to purchase your wares. Before we know it this could be the most efficient way to shop...maybe? 

If you're prone to shop online and you think that will increase in the future, you may want to consider a Got-it Box. Keep those items secure once they're delivered to your home or the office.